Mid-Day Media
Confidential proposal
Access by invitation only
Mid-Day Media Demand Generation Plan · May 2026 · Confidential

We build the demand.
You capture it.

A 90-day marketing plan to own the metabolic health conversation online and drive high-intent traffic directly to your link.

$95B+ obesity drug market by 2030 multiple audience tracks 90-day ramp
The Opportunity

The biggest health category in a decade.

82%

US adult awareness of GLP-1 medications

$95B+

Projected obesity drug market by 2030 (Goldman Sachs). JP Morgan projects the broader incretin/GLP-1 market at $200B+.

Millions

of people in Facebook weight loss and mom groups asking questions daily

Hers, TrimRx, Eden, and Mochi have proved demand exists. None have built the compliance-grade content machine to own it long-term. Tens of millions of women are in Facebook weight loss groups, postpartum communities, and mom groups every single day. They are looking for answers. The window to own that conversation is right now, before a better-capitalized operator builds what we are building.

Where the audience lives
  • Facebook Weight loss groups, mom groups, postpartum communities (100K+ members each, tens of millions of women across these groups)
  • Facebook & Instagram Health creators, longevity content, recovery accounts
  • TikTok Hers (Hims & Hers women's brand) sits at ~895K TikTok followers and is on pace for $1B+ annual revenue in 2026 (per Hims Q3 2025 disclosure). TrimRx has accumulated 2,000+ Trustpilot reviews, proof compliant social distribution converts to commerce.
  • Reddit r/Semaglutide, r/Peptides, postpartum communities
The Problem

Most operators in this space are marketing without a machine.

They run a few paid ads, post inconsistently, and hope the algorithm finds them. The brands that win run real marketing operations at a scale most operators cannot match. Hims & Hers spent $919 million on marketing in fiscal 2025 (39% of revenue), then ran their second consecutive Super Bowl spot in February 2026 at a reported $16 million for one 60-second placement. Ro followed with its own Super Bowl ad featuring Serena Williams. The duopoly at the top of paid acquisition has compressed creative diversity in the entire category, every paid feed in this vertical now looks like Hims. Most telehealth platforms cannot afford to spend nine figures, so they are renting attention they can never own. The answer is not a bigger ad budget. It is a content machine that builds owned attention compounding at scale.

Operator

Mid-Day Media is a distribution company. We flood platforms.

Not an agency. Not a media buyer. A machine that takes a topic, tests content until it finds what converts, then floods every relevant channel until the algorithm has no choice but to reward it. We have done this across music, apps, brands, and media. Now we do it in health, on Facebook and Instagram first, TikTok second.

Music
Avicii, Kygo, Martin Garrix

Managed catalog distribution across Facebook, YouTube, Instagram, and TikTok. Coordinated drops that drove 1B+ streams. The same cross-platform coordination architecture we use for health content.

Apps and Brands
Zero to scale

Took apps from zero users to scale through organic content flooding and coordinated growth. Built content machines for consumer businesses without in-house marketing teams.

Podcasters and Media
Audience at scale

Built listenership growth engines for podcasters using Facebook and Instagram distribution. Media brands taken from niche to dominant through coordinated content velocity.

The Machine

Test. Monitor. Flood. Repeat.

Distribution wins. We do not guess what will work. We run aggressive signal tests on Meta and TikTok, identify the creative angles and audience segments that convert, then flood those angles simultaneously across paid channels and our account network. The machine does not stop. Every week it gets sharper.

Step 1
Signal testing
We launch controlled creative tests on Meta and TikTok continuously. Multiple hooks, angles, and audiences run in parallel. We track CTR, cost-per-click, and engagement at the individual post and ad level. We find what actually converts before we spend real money scaling it.
Step 2
Monitor and learn
We pull performance data weekly and build on what is working. Winning hooks get new formats. Winning audiences get more creative. The Meta Ad Library and organic feed monitoring give us a real-time window into what the entire category is testing, not just our own accounts.
Step 3
Distribution flood
We push winning content across our account network and paid channels simultaneously. Hundreds of accounts. Multiple placements. Coordinated posting schedule. Meta rewards the velocity. The target audience sees the message from every direction: organic posts, Reels, Stories, and paid ads, all in the same feed on the same day.
Step 4
Scale and gate
Every account, post, and ad is tracked in real time. CAC by creative. CTR by audience. Traffic by channel. Winners get more budget and more accounts behind them. Underperformers get cut immediately. Weekly performance reviews with kill switches throughout.
What it looks like in the feed

Facebook users have seen every hard-sell health ad. The content that converts is the hard-but-soft sell: curiosity first, education second, aspiration third, soft offer last. Engaging enough to stop the scroll. Compliant enough to never get flagged.

Longevity Daily
Sponsored · 🌐
WHY YOUR
METABOLISM
SLOWS AFTER 35
Nobody talks about this... GLP-1 receptors are only half the story. Here is what actually happens to your metabolism after a month on it. Link in comments.
👍 ❤️ 2,441 · 847 comments
👍 Like
💬 Comment
↗ Share
Weight Loss Moms
Sponsored · 🌐
FOOD NOISE
IS REAL.
HERE'S WHY
If you think about food constantly, that is not a willpower problem. It is hormonal. Here is what is actually happening and what changes it.
👍 ❤️ 5,890 · 2,140 comments
👍 Like
💬 Comment
↗ Share

Facebook and Instagram feed posts

@longevity_daily
140K views
Why your doctor never mentioned this about GLP-1
@metabolic_mom
89K views
What I wish someone told me before starting semaglutide

Meta Reels and TikTok short-form video

Postpartum Reset
Sponsored · 🌐
POSTPARTUM
METABOLIC
SHIFT EXPLAINED
After having a baby your metabolism is different. Here is what actually shifts in the first 12 months and what you can do about it.
👍 ❤️ 4,221 · 1,580 comments
👍 Like
💬 Comment
↗ Share
Peptide Science
Sponsored · 🌐
HOW PEPTIDES
RESET YOUR
HUNGER SIGNALS
The mechanism most doctors skip... Semaglutide reshapes how your brain processes food reward signals entirely. 60-second explainer below.
👍 ❤️ 3,712 · 1,248 comments
👍 Like
💬 Comment
↗ Share

100+ accounts distributing across all topics simultaneously

Content formula
01
Curiosity hook
Opens with a question, observation, or contrarian frame that stops the scroll
02
Education lead
Mechanism, science, or relatable personal narrative
03
Aspirational frame
Lifestyle, identity, or transformation positioning
04
Soft offer
Natural link CTA, no outcome claim, low-friction next step

FDA-aware. FTC-compliant. Platform-native. Built to convert without crossing lines that kill distribution.

What powers it
Creative engine

AI-assisted pipeline producing 40-60 finished assets per week across video, static, and carousel. Continuous monitoring of top-performing content in the Meta Ad Library and organic feeds.

  • Short-form video, static, and carousel production
  • Pattern-driven hook research from live feed data
  • Real paid UGC creators with FTC-compliant disclosures
  • Per-asset compliance review before publishing
Distribution network

Account infrastructure across Facebook, Instagram, and TikTok. Real-device architecture that survives platform throttling. Scales to 500+ active accounts across topics.

  • Real-device hosting, not emulators
  • 500+ active account capacity
  • Facebook and Instagram primary
  • Account warm-up and cycling protocols
Performance ops

Meta Ads and TikTok ad accounts with full attribution stack. Weekly reporting cadence. Performance gates and kill switches throughout the 90-day run.

  • Meta and TikTok paid media operations
  • UTM, pixel, and CAPI attribution
  • Weekly CAC and CTR review
  • A/B testing at creative and audience level
Performance metrics

What we measure. Every week.

Distribution without measurement is gambling. Every account, post, ad, and conversion is tracked in real time. Weekly performance reviews compare actual results against targets, and underperforming creative or audiences get cut immediately. Targets below are starting benchmarks. They tighten as the network compounds and CAC drops.

Acquisition
Cost per acquisition (CAC)
Under $80
All-in cost to acquire a paying customer. Calculated weekly across paid media spend, creative production cost amortization, and platform fees. Falls as the owned account network compounds.
Traffic
Click-through rate (CTR)
Over 2.0%
Clicks divided by impressions across paid Meta and TikTok placements. Healthcare Meta CTR averaged 1.69% over the trailing 13 months and 2.03% in Q4 2025, hitting an outlier 2.33% in January 2026 (Superads). Our 2.0%+ floor sits above the trailing average; below it, creative gets killed.
Conversion
Landing page conversion
Over 8%
Visitors to consult booking on the destination page. Unbounce's wellness vertical median is 8.2%; Instagram-sourced wellness traffic converts at 7.7% median, top performers approach 39.7%. Tracked via UTM and pixel passthrough. Below 5% signals a funnel problem, not a media problem.
Conversion
Consult-to-prescription rate
Over 30%
Booked consults converting to prescription. Reported back to us weekly. Drives downstream LTV calculation. Lower than 25% signals either patient quality or intake friction.
Retention
Subscription retention (60-day)
Over 65%
Customers still active 60 days after first purchase. Critical for unit economics. Telehealth Rx subscription retention varies widely by category. Compliance-driven retention sits well above impulse-purchase categories. Drives our LTV-to-CAC ratio target of 3:1 by Day 90.
Engagement
Account network engagement rate
Over 4%
Likes, comments, shares, and saves divided by reach across our owned account network. Cross-industry Instagram median is 0.5-0.7% (RivalIQ 2024-2025); health and wellness niche accounts typically run 0.7-1.3%. High-performing physician-creator accounts hit 3-8%. Our 4%+ target reflects the lift from hyper-niche community focus. Below 2% signals an account is being throttled and gets cycled.
Volume
Weekly content output
40-60 assets
Finished, compliance-cleared creative pieces produced and published weekly. Below 30 means we are not feeding the algorithm enough volume to optimize. Above 70 means we are not gating quality.
Compliance
Platform flags and takedowns
Zero tolerance
Any FDA, FTC, LegitScript, or platform compliance flag triggers immediate full-stop and review. Zero is the only acceptable target. One flag pauses the entire run until cleared.

Targets tighten week over week as the network compounds. Phase 2 and Phase 3 unlock only on Phase 1 metric clearance.

Reporting

One dashboard. Every number. Real time.

Every metric above lives in a single client dashboard updated continuously. Partners get login access from Day 1. We do not produce monthly summary reports. The dashboard is always live, always current. Weekly performance reviews are conducted against this view. There is no version of this where we say results are pending.

M Mid-Day Media · Performance
Live · Updated 2 min ago
CAC today
$72
↓ 8% vs last week
CTR (7D)
2.1%
↑ 0.3pp
Conversions (24H)
47
↑ 15%
Active accounts
127
+12 this week
Cost per acquisition · Last 30 days
$125 $100 $75 $50 Apr 5 Apr 12 Apr 19 Apr 26 May 3 May 8
Top creative · Last 7 days
@longevity_daily
Why your metabolism slows after 35...
140K
views · 7d
@metabolic_mom
What I wish someone told me about semaglutide
89K
views · 7d
@postpartum_reset
Postpartum metabolic shift explained
67K
views · 7d
@peptide_science
How peptides reset your hunger signals
52K
views · 7d
Sedentary WL
32
active
Postpartum
28
active
Men's Metabolic
22
active
Peptide Edu
18
active
NAD+ Science
15
active
Recovery
12
warming
Granular by creative
Every individual post, ad, and account tracked separately. We see which specific hook is winning, not just whether the campaign is working in aggregate.
Compliance status visible
Every published asset shows its compliance review status. Any flag from Meta, TikTok, or LegitScript appears immediately. No surprises in monthly reports.
Exportable to your stack
Daily CSV exports available. CAC, traffic, and conversion data flows into your reporting if requested. Single source of truth.

Your team receives dashboard access on Day 1. We do not gatekeep performance data.

Audience

Two priority audiences. To start.

Priority segments identified through category research and conversion data. Each segment has its own creative system.

Priority 1
Sedentary weight loss

People who want to lose weight without going to the gym. Diet failures, schedule constraints, exercise aversion. The honest framing: change without forcing the workout. Lifestyle bridge, not lifestyle prescription.

Creative angle: Hard but soft sell. Food-noise narratives. Daily routine reframes. Facebook weight loss groups and mom communities are the primary distribution surface.
Platforms: Facebook weight loss groups, Facebook mom groups, Instagram, TikTok
Priority 2
Postpartum (within 12 months)

Women within a year of having a baby. Hormone shifts, metabolic disruption, identity recovery. High intent, low time, high spend ceiling. Dramatically underserved by general weight-loss messaging.

Creative angle: Empathy-led. Recovery framing, not weight-loss framing. Mother-creator UGC. Clinically guided messaging.
Platforms: Facebook mom groups, postpartum Facebook communities, Instagram, TikTok, Reddit
Men's metabolic + longevity

Men 35-55, biohacker-adjacent, Bryan Johnson and Brecka follower base. Education-led content, mechanism explanations, not outcome claims.

Platforms: Facebook primary, Instagram, YouTube, X
Peptide enthusiasts

25-45, gym + recovery focused, peptide Twitter literate. Soft-sell expertise content.

Platforms: Facebook, Instagram, Reddit r/Peptides, TikTok
NAD+ / longevity curious

35-65, premium spend, Goop-adjacent. Aspirational + scientific framing. Celebrity halo without endorsement.

Platforms: Facebook and Instagram primary, TikTok
GLP-1 active community

Already using GLP-1 elsewhere or starting now. Cross-sell into adjacent SKUs. Funnel deepening, not acquisition.

Platforms: Facebook, Instagram, TikTok, Reddit
Compliance

What kills our competitors won't kill us.

The category is in active enforcement, and the timing is now. The FDA declared the semaglutide shortage resolved on February 21, 2025, and the enforcement discretion window for compounded semaglutide expired in spring 2026. In September 2025, the FDA and HHS launched a major initiative, over 55 warning letters and thousands of cease-and-desist letters targeting deceptive direct-to-consumer pharmaceutical advertising. In February 2026, the FDA escalated with 30 additional warning letters specifically to telehealth companies marketing compounded GLP-1s. Hims received one of the September letters for marketing language stating its compounded products had "the same active ingredient as Wegovy, and Ozempic," language the FDA called misleading because it implied an FDA approval that does not exist. NextMed paid the FTC $150K in July 2025 for hidden subscription terms, fabricated weight-loss claims, fake reviews and testimonials, and review suppression. Operators without compliance discipline are getting taken out. Operators who survive will own the category.

Mid-Day Media compliance stack
  • Healthcare attorney on retainer
  • Per-asset compliance review before posting
  • LegitScript-certified platform partner
  • No synthetic AI endorsers
  • Real paid UGC with signed releases under FTC 16 CFR Part 255 (Endorsement Guides) and Part 465 (Consumer Reviews and Testimonials Rule)
  • Postpartum-specific clinical guidance integration
  • No brand-comparison language
  • 5-point pre-publish kill switch
Phased Roadmap

90 days to category dominance. Three phases. Each gate-protected.

Days 1-30
Launch + Validate
  • 40-60 finished compliance-safe creative assets across primary verticals
  • Paid media test on Meta + TikTok targeting sedentary weight loss and postpartum
  • Owned media network: 75 accounts launched across primary audience topics
  • Real UGC creator program activated with FTC-compliant disclosures
  • Daily reporting on traffic volume, click-through, and funnel signal
Gate: CAC under $80, link CTR above threshold, zero compliance flags
Days 31-60
Scale + Expand
  • Double down on winning Phase 1 creative angles and audience segments
  • Expand Facebook and Instagram content, add TikTok and Reddit tracks
  • Owned media network: grow to 150 accounts with compounding follower base
  • Introduce secondary content formats: long-form Reddit, YouTube Shorts
Gate: maintain Phase 1 traffic metrics, prove cost-per-click by vertical
Days 61-90
Category dominance
  • Full-channel content operation running at velocity
  • Owned media network: 200 accounts across all topics
  • Cross-vertical funnel mechanics driving compounding traffic
  • Performance playbook locked and ready to scale indefinitely
Gate: target traffic volume hit, link CPC under threshold
Structural Advantage

200+ accounts we control. Compounding traffic from day one.

Paid media is rented attention. The accounts we build keep sending traffic to the link without additional spend. Paid media stops the moment you stop paying. Our accounts do not. Each account survives if a single one gets throttled. Each one compounds. No competitor can replicate this quickly because building authentic niche accounts at scale requires both the infrastructure to operate them and the creative discipline to make them indistinguishable from organic operators. We have both.

Sedentary weight loss
Lifestyle bridge, not prescription
Postpartum recovery
Empathy-led, clinically guided
Men's metabolic
Education and mechanism-first
Peptide education
Expertise content, soft sell
NAD+ science
Aspirational, premium framing
Recovery + biohacking
Cross-sell, funnel deepening
Initial Deployment

Phase 1 deployment: $20,000 over 30 days.

Line item Detail Amount
Paid media (Meta + TikTok) 70/30 split, geo-locked, phased release $9,000
Creative production 40-60 compliance-safe assets, Phase 1 alone $4,000
Real UGC creators 6-8 paid creator pieces with FTC disclosures $2,500
Distribution platform build Account infrastructure, multi-platform setup $2,000
Compliance consultant Per-asset review, claim library development $1,500
Healthcare attorney Retainer, agreement review, partnership structure $1,000
Total Phase 1 $20,000

Phase 2 and Phase 3 budgets unlock on gate clearance. Performance-gated through the full 90 days.

Decision

We build the demand. All you have to do is capture it.

Next step: align on Phase 1 launch and activate within 30 days.

Mid-Day Media · Demand Generation Plan · Confidential · Not for distribution